Monday, September 21, 2009

Cropped Photo

The picture above is not cropped. It shows the true denotative meaning of what the advertisers wanted to stress to the consumers. In Practices of Looking, it is said that denotative meaning of the image refers to its literal, and explicit meaning. However, this advertisement supports the myth of photographic truth, because the advertisement is not realistic. It is easy to tell that the can was pasted on the beachfront background.

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