Sunday, September 27, 2009

QUESTION: "The Persuaders" begins by questioning the increase in the amount of advertising we typically encounter in our daily lives. How would you assess the amount of advertising you see? Too much? Too little? Just right? In your view, what difference does it make to know that people today see much more advertising in their daily lives than people 20 or 30 years ago?

ANSWER: I never noticed until I saw this video that there was such an overload of advertisements. For example the only Time Square I have ever seen is the one covered in , television screens, posters, and billboards. I feel that maybe advertisers are going overboard, but it is difficult for companies not to when all the other competitors are. I know that as time continues advertising will just keep growing, and new ways to sell and persuade consumers to buy companies products or ideas will increase greatly. 20 to 30 years ago advertising was not that advanced or as strong as it is today, and I feel in the next 20 to 30 years it will only progress. Seeing pictures of New York City's Time Square from the early 1900s, it looks completely different, from the Time Square I know. One could probably count on both hands the amount of the advertisement one sees.

QUESTION: Where are things headed in the future? What are some possible scenarios that could play out as far as the direction that future persuaders may take their marketing techniques.

ANSWER: I feel like companies that want to try to sell and persuade their products are going to run out of public space in the future. They may start to build buildings just for advertising space to sell their product or idea. Eventually it could possibly spread to paying owners of private property to advertise signs. For example having signs on one's lawn to advertise a person running for an office, or advertising the alarm system one may use. Why can't they advertise the cell phone service they use if their offered money to do it. Advertising may actual take over small towns like they do in popularized city. Maybe jerseys of athletes in different sports maybe printed on with advertisements like NASCAR does. Only time can tell

1 comment:

  1. From one Sammon to another - having not read "The Persuaders" but having worked in PR, advertising and promotions for a couple decades, I see the shift in chosen media based upon where advertisers expect to find their customers. In light of the rapid decline of print, and the overwhelming choices that cable and satellite TV offer customers, advertisers are faced with increasing expense in trying to reach their desired customer base.

    With so many emerging customers going wireless, paperless, etc., and being everywhere across the Internet, advertisers have to find more creative and innovative places in which to place their products, services, or names. In the 1970s it was all about having their products on TV; in the 1980s it was about the emerging cable networks and channels; in the 1990s it was about movie placement and endorsements; through the first part of this century it was all about internet ads, banners and pop-ups; now it is about finding that next great media.

    You may recall women who recently tried to sell space ion their stomachs during pregnancy for advertising space? Or the foreheads of their babies? Private property and personal space is the next platform. Case in point, the 'wrapped' vehicles you see popping up in major metropolitan areas: companies pay people to have their car 'wrapped' with an ad, or to look like a rolling larger-than-life version of their product. The companies pay hefty monthly fees to the car owner, based upon where they live and how much their car may be seen in their daily commute.

    Does the book consider the motives behind why advertisers place ads where they do? Or is it more of a general look at the expansion fo advertising in general across so many media and locations?